Friday, July 24, 2015

Broadcast Tips and How to Build Your Audience

I just hung out at the justcastlive meeting with the new owners and one of the things that came up during the show was how do you get more viewers to your show.

I guess I was a little more honest than I needed to be when I posted in the chat you gotta earn it but it's true.

So with that being said I would like to take a few minutes and offer some tips on how to build your online audience.

First off, I've been hosting an internet broadcast in some form or another since January 2008. I've had shows where we had over 50 people in chat, and I've also hosted many shows where I had no traffic. I have to be straight up it does suck when you put a ton of work into a broadcast and nobody shows up to listen to it. While helpful (I hope!) none of the tips I'm going to offer are going to be a magic bullet to bring an audience in but if you put zero effort into building your audience it's a good bet that zero is what you are going to get.

If you want to bring people to your online broadcast, you've got to let people know you're there, and build enough of an audience that will also let other people know about it.

Networking is key, so be shameless about promoting your broadcast, you really don't have any reason to be shy about it.

With that being said, here are some helpful tips to build your audience and viewership;

1) Social media is key, I can not stress this enough. Make a Facebook group and maybe even a Facebook page for your show. Get on Twitter, Instagram, wherever you can find people with similar interests that might like to check out your show. Whether it's music, beany babies, race cars or the Illuminati find groups and people who share interests similar to your online broadcast's content and promote your show.

2) This was brought up in the justcastlive broadcast and is a good point, I forget who mentioned it but want to give the proper credit because this is what I do..
Even if there is nobody at the show, act like you are doing a show with people watching. 
I'll add my own twist to this, have a beginning, a middle, and an end. If you don't have anybody come to the show consider it practice.

3) Just because you hit the start button and start a broadcast doesn't mean that viewers or listeners will magically appear. I still stand by my statement you gotta earn it.

4) Be consistent. Start your show at the same date and time every time you broadcast. If you own a date and time regular viewers will get into the habit of remembering when your show is on and popping into the broadcast to hang out.

5) Quality is key. I often post about how I'm still tweaking my settings. This is important because people will not have a whole lot of patience at a show with choppy video and garbled audio no matter what your content might be. Don't assume that just because you ramp up your settings to the max that it's going to work out. It depends on your machine, you're internet connection, and how you are broadcasting your show if you are using an encoder or your broadcasting sites broadcast tool. I will say that sometimes less is more, drop down to a lower setting and ramp up and see how it works.

6) Be interesting. I'll say it, unless you are a hot chick built like a brick shithouse people aren't going to hang around long at a broadcast where the host just stares at the cam and talks back at the chat.

7) Don't feed the trolls. Deb from Unsigned Musicians/Unleashed found that running a "no crap chat" has a benefit which is good people looking for a nice place to hang out online appreciate a fun chat, not a drama filled one.

8) Learn from your mistakes and grow from them. Everyone has growing pains.

9) Interact with your audience, talk to the chat, it lets people know that the host is happy they are there and draws them in.

10) Check out other shows. Hang out, get known, put your name out there. Even if you just hang out a another show on the same site you broadcast on for just a couple of minutes, it's a good way to make friends who might want to check out your broadcast in return.

Please feel free to add your own tips in the comments section down below!





Friday, July 17, 2015

Indie Spotlight July Update

The show is still going strong on Monday nights starting at 9 pm (EDT) on justcastlive. Apparently there are changes happening on justcast, I just hope that none of these affect the TOS and therefore the show. Hopefully things stay the same as far as that is concerned but anyway.....

It used to be that "New Music Monday" was kind of a big deal on the show but to be honest about it every Monday has been a new music Monday. We've added a ton of new music to the show and for those that haven't checked us out in a while I hope will do so. I know I had gotten stuck in a rut for a while with the music, in the time between the blogtv shutdown and the justcastlive revival I really hadn't added much in the way of new music.

That was then, this is now, new music Monday really isn't a big deal anymore because every Monday is a new music Monday so I hope that some of you folks that haven't checked out the show in a while will pop in, hang out, and enjoy the music.

I am still having issues with the video playback on justcastlive. I have to remind myself that it took a while to get it set straight when we were on blogtv and it will take time here as well. My biggest thing is the video settings. We're still having issues with dropped frames and users who connect on a wireless connection notice issues with the audio. However people who are wired in report no issues so I'm not sure if it's me or an issue with their connection. I think the jury is still out on this one but I'm still tweaking the settings on my end to try to ensure the best broadcast experience for everyone.

Musicfest15?  Still on the back burner, I'll be honest I'm not sure if it's gonna happen this year. I really want to get the bugs worked out of the broadcast first.

My other internet projects? Interesting question and I'm glad you asked!

I'm thinking of filming a documentary. Yes me. Tentatively called "Driving Jefferson Davis" and yes it's a take on Driving Miss Daisy. With all the tension regarding the Confederate flag it has come up in the news reports in my local area that there are people who think that the name of US Route 1 that runs through my home state of Virginia that is currently named Jefferson Davis Highway should be changed. For those who might not know Jefferson Davis was the president of the Confederacy during the Civil War. I think it would be a good idea to take a drive, stop at random places and see what people have to say about that. It could be interesting, it could be boring I really don't know. Right now I'm on a limited budget as far as getting a decent camcorder goes so we'll see if I can first find the way to have the equipment to pull this off, and the time. I'd really like to do this, just have to find a way to pull it off and produce at the very least, a watchable video.

As far as my other show ideas, I really just don't have time for them right now, in fact I feel like I'm doing pretty good keeping Indie Spotlight on the air. I really want to do the documentary though, I think it would be fun to put together so stay tuned.

In the meantime, Indie Spotlight Live is still going strong, Monday nights starting at 9 pm eastern U.S. and I hope you'll drop in and check us out! We are often the featured broadcast on justcastlive.tv when we are on.

http://www.justcastlive.tv/users/indie-spotlight-live







Sunday, June 21, 2015

JD Steagall, Gone But Not Forgotten, Ever.

To me it's kind of a freaky thing to have been broadcasting for so long as to even be mentioning this...

5 years ago we said goodbye to a very good friend to the show, JD Steagall. During this week's broadcast we will be stepping away from our usual format and paying our respects. We will feature clips from when we had JD on the show as well as the music he performed with Buster Chopz and JD and the Cherokee Boys.

JD was an absolute riot, you honestly never knew what the man was going to say next. He was always a great guy to interview and have on the show, and a brilliant musician as well.

One of the reasons that this upcoming broadcast is so important to me is that we get to introduce all the new people that have started to hang out with us on justcastlive to JD, and let folks get to know just a little more about him.

Please join us this coming Monday night, the show will start at 9 pm (EDT) and the tribute to JD will begin around 10 pm or so.

Wednesday, June 17, 2015

JD Steagall Tribute This Monday

Wow, talk about a flashback.

This is our blogtalkradio interview with JD Steagall from way back in 2009. Skip over the first hour we had gotten the time zones messed up and he was kinda late calling in. You can just move the bar in the player at the top of the page.

As it has been 5 years since his passing I will be doing a tribute during this week's broadcast on justcastlive. JD may be gone but certainly not forgotten.

In the meantime, enjoy the flashback! (poor audio quality included at no extra charge)

Blogtalkradio, I don't miss you.

http://www.blogtalkradio.com/riskybusiness04/2009/04/13/indie-music-spotlight-this-weeks-feature-artist-jd

Friday, June 5, 2015

Promo Video For justcastlive.tv

June Update

Usually I post the monthly update a little later in the month but now is a good a time as any....

Since I've was going to dedicate the now postponed MusicFest to JD Steagall who passed away 5 years ago I am now going back to my original plan which is to dedicate one of my June shows to him and his music. I hope you folks will join us, I'm really planning on this one to be an awesome show.

I am starting to work on bringing back live music to the broadcast, let's see how that goes.

Other than that, nothing new to report for the month of June, other than please like our Facebook page and stay tuned!

Monday, June 1, 2015

Happy June Everyone! Please Like Our Facebook Page!

Over the last several months I've been transitioning away from blogging, instead posting regular updates on our Facebook page.

While I will continue to post items that are more appropriate for a blog here please like our Facebook page for current updates to the broadcast as well as other show related items.

https://www.facebook.com/indiespotlightonjustcastlive